As my work evolved, I felt like my old branding and website no longer represented who I am or what I do. It lacked content and the calm simplicity I aim for in everything. I needed a space that felt more aligned with me; something thoughtful, focused, and unmistakably mine.

That led me to develop a new brand identity and completely rebuild my site from the ground up. I stayed true to what feels natural to me: a minimal, clean, and simple aesthetic. One of the key decisions was to place the content within a narrow container on desktop. This might seem small, but it had a big impact. The tighter layout creates consistency across screen sizes, gives the site a sense of calm, and draws attention exactly where I want it.

Beyond the layout, I created dedicated project pages, dark mode, and a lot of small details that make the site more intuitive to use. There’s also more depth now, with clearer insights into who I am, what I’ve done, and how I think. Every decision in the redesign was made with the goal of creating a focused, frictionless experience that feels cohesive and easy to explore, inspired by a Dead Simple™ mindset.

The result is a site that feels right to me. It’s clearer, sharper, and more representative of how I think about design, not just in how it looks, but in how it works.